We Help Web3 Brands Crack The Code On Mass Appeal

We specialize in reaching audiences beyond your community radius to impact user growth.

We’re fluent in finance, technology, and everything in between, making us the type of partners that just ‘get it’. We bridge the gap between web3 and traditional marketing, and work with you to transform closed-door business offerings to open-door invites.

AI Solutions That Take Your Business to the Next Level

We design, develop, and implement automation tools that Help you work smarter, not harder

Founded By Founders

At the helm of Mainstream is Sid Kapur, who has a history of turning expert-only concepts into everyone-friendly offerings. He co-founded Singapore’s first personal finance aggregator site, MoneySmart which grew to become the country’s largest in the category. And more recently, co-founded XD Academy, a crypto learning platform that was acquired by the NYSE-listed edtech company Genius Group.

Not Our First Rodeo

Sid owns and operates the wildly successful marketing agency Gloo: which has been awarded the coveted local Agency of The Year two times in a row in 2024 and 2025 in just its first 3 years of existence.

Strategic Presence

Headquartered in Singapore, Mainstream has teams across the region in key cities like Bangkok, Manila, Mumbai and New York City. Our team of 30 consists of consultants, strategists, designers, videographers, writers, developers, and media specialists that cover everything from onground activations to digital amplification. We’re well placed to deliver on goals like user growth (net new names), improved brand or product visibility, as well as uplifting brand sentiment and online engagement.

Strategic Presence

Headquartered in Singapore, Mainstream has teams across the region in key cities like Bangkok, Manila, Mumbai and New York City. Our team of 30 consists of consultants, strategists, designers, videographers, writers, developers, and media specialists that cover everything from onground activations to digital amplification. We’re well placed to deliver on goals like user growth (net new names), improved brand or product visibility, as well as uplifting brand sentiment and online engagement.

SERVICES

It all starts with BABE

The BABE Audit is a deep-dive brand health check designed to uncover blind spots and unlock growth. It goes beyond surface-level marketing reviews by examining your Brand, Audience, Barriers, and Engagement in detail—giving you a 360° picture of how your business is perceived, where it’s falling short, and where the biggest opportunities lie.

Insight to Impact

We bridge Web3's innovative edge with mainstream accessibility through tailored services that refine messaging, amplify reach, and drive scalable growth. Whether streamlining complex narratives or crafting viral campaigns, our offerings turn technical depth into relatable stories that resonate beyond crypto circles.

The BABE Audit is a deep-dive brand health check designed to uncover blind spots and unlock growth. It goes beyond surface-level marketing reviews by examining your Brand, Audience, Barriers, and Engagement in detail—giving you a 360° picture of how your business is perceived, where it’s falling short, and where the biggest opportunities lie.

Contact Us

Ready to go Mainstream?

We intimately understand the challenges web3 organisations face when expanding their total addressable audience beyond the existing community radius. If growth has hit a plateau for you, it’s time to let us help you take things mainstream.

Let’s Start a Conversation